Fruit of the Soul is a Scion x-CHANGE nonprofit partner!

Posted By Kelly Orange on May 5, 2010

Huge News!!!

So, you may have seen the cryptic messages we’ve been posting the past few weeks… it’s been hard to hold it all in until we could actually understand the scope of the project! Well, Fruit of the Soul is one of only 30 nonprofits chosen throughout the United States as a nonprofit partner for the Scion x-CHANGE Program. Yes, we’re talking about Scion, “the car company”! It’s pretty amazing, and in lieu of trying to explain it, here is a passage from their press release so you can get a better idea of what it’s all about….

SCION x-CHANGE PROGRAM — A NATIONAL NETWORK OF LOCAL NON-PROFITS, ARTISTS AND COMMUNITY SUPPORTERS IN 30 U.S. CITIES

Scion’s 2010 National x-CHANGE Program Offers A $30,000 Match Donation For Arts Non-Profits

LOS ANGELES, Calif. — April 2010 — Launching May 4, 2010, the Scion x-CHANGE Program will visit 30 cities around the country with two-day public fundraising events built around a geometric installation by Damon Soule. The x-CHANGE program, now in its second year, is designed to harness the passion for preserving creative opportunities and elevate localized action into a national network of nonprofits, artists, retailers and activists.

The Scion x-CHANGE Program connects people to causes with the goal of raising financial support and awareness for arts-based nonprofit programs in their area. This support provides the necessary workspaces, materials, educational opportunities and support platforms to the artists who drive the cultural identity of a city.

In 2009, the Scion x-CHANGE Program raised over $30,000 for 39 nonprofits.

This year’s program takes localized action to the next level by focusing on fundraising and establishing ongoing support and awareness for the x-CHANGE Non-Profit Network. For 2010, Scion will be matching event donations dollar-for-dollar up to $30,000.

“Scion is a brand that stands for independent thinking and originality,” said Steve Hatanaka, Scion auto shows and special events manager. “The Scion x-CHANGE Program recognizes that brand awareness can be more than purchasing ad space. It can be a catalyst for community support and artistic expression.”

–Scion x-CHANGE http://scion.com/xchange

Download the full press release

Just the fact we were picked is pretty awesome, but they set us up with a Scion x-CHANGE: Fruit of the Soul cause page (that you should join right now) to help us raise money for A Reason To Survive (ARTS)! Scion has pledged that they will match up to $1000 raised through our Scion x-CHANGE: Fruit of the Soul cause May 1st - August 6th & the Scion x-CHANGE San Diego event, June 26th & 27th. This is such an amazing blessing to be given a platform to raise awareness, and with your help we can raise THOUSANDS of dollars for ARTS! Please take a moment to join, invite your friends & donate if you can. Not a fan of facebook? Don’t worry, we still love you - and you can still help! You don’t need a facebook acct to donate, you can use your regular credit card right through the cause page! Help us spread the word and get the momentum rolling….

Donate/Join our cause: Scion x-CHANGE: Fruit of the Soul
Get updates on the Event Page: Scion x-CHANGE San Diego event

If you’re a total maniac social media rockstar, like me, you’ll want to check out these links too:

scion.com/xchange
facebook.com/scionxchange
twitter.com/scionxchange
youtube.com/scionxchange
vimeo.com/scionxchange
flickr.com/scionxchange

Become an activist for the cause & invite your friends - thank you in advance for everyone’s help, we couldn’t do it without all of you! There’s so much more awesomeness, but I know you’re jumping up and down right now with excitement so I’ll let you savor it for a couple days & you can rest assured, there’s more to come!!

X’s & Oranges - KO